For the past years, content creators have turned to different apps such as, Tiktok, YouTube, Vine, etc. With the add of Google’s YouTube Shorts, content creators are moving apps.

YouTube Shorts is a add-on to the original YouTube. It is a new beta testing feature that allows people to create 60 second long videos. YouTube Shorts is basically Tiktok in a sense. It contains 60 second long videos, the ability to move and edit time slots in videos and capacity to upload/share videos.

According to Variety, “YouTube Shorts generated 6.5 billion daily views in March 2021 alone, according to Google. The global expansion promises to kick that number higher, even as YouTube still hasn’t thrown the switch on inserting ads or introducing other monetization options for YouTube Shorts.”

YouTube Shorts creates another app for content creators, adding to Instagram, Tiktok, Youtube, Twitter, etc. But with all of the success that YouTube Shorts has brought, this is still speculation that it was made to “copy” Tiktok. According to Androidcentral.com, “Google’s YouTube Shorts is probably in the ‘best position to be as successful as a competitor to TikTok.'” Youtube Shorts became an platform for creators in India 2020 where Tiktok is currently banned.

As Youtube Shorts is still fairly new, it is only available to people in the United States and India. With all of the attention and views that videos have brought to Youtube Shorts, it is a great chance that it will be accessed by the entire world in the next months to come.