Shein originated in 2008 as a bridal website before branching out in 2012 to offer a wide array of women’s fashion. In a remarkably short span of just over ten years, it has surged to become the most downloaded shopping app, out performing even Amazon. Its current worth stands at $100 billion, exceeding the combined worth of H&M and Zara. Shein owes its rise to a combination of factors including aggressive social media marketing, influencer collaborations, remarkably affordable pricing, and strategic employment of discount codes.
Labeling Shein as ethical is simply wrong. In many different labor standard categories including labor conditions, environmental impact, product quality, advertising strategies, transparency, and product safety, Shein consistently falls short, even when compared to other fast fashion brands. To grasp the reasons behind this, it’s crucial to dive into several aspects of their practices that keep them in business.