Name Image and Likeness deals have really shaken up college sports.
Before, college athletes were meant to be amateurs, but now they can earn money on their fame. This is a big change to college sports, but it also brings big problems. With NIL deals, athletes can get paid for ads, sponsorship, and showing up at events, which is all very new to college sports.
One great thing about NIL deals is that athletes now have more control. Before, they made a lot of money for their schools, but they only got scholarships. Now they can make money for themselves, which is a big win for athletes. They also get to learn about money and business. This is especially helpful for athletes who don’t have a lot of money, as they can support their families as well. But with NIL deals comes hard work like balancing school, contracts, and money management.
NIL deals have also made recruiting very competitive. Schools try to attract top players by showing them how much money they could make. This is similar to paying players, which some people don’t like. Although NIL is meant to be about getting paid for your brand, it can be hard to tell what is fair. The rules need to be fair, and everyone has to follow them so that college sports is fair. NIL is still new, but it is changing college sports for better or worse.
It’s also making some teams way better than others. If a school has a bunch of rich people who can offer NIL deals, they might get all the best players. This can make it easier for smaller schools to compete. Many people think that there needs to be more rules to make everyone have the same shot.
